Sell Gold
Santa Monica, CA
Immediate Cash Payments
Over 35 Years of Experience
Free Appraisals & Coin Evaluations - No Obligation to Sell
Hours:
Turn Your Precious Metals into Instant Cash
Cash for Gold in Santa Monica, CA, is your trusted partner for converting your valuable gold, silver, and diamonds into immediate cash. With over three and a half decades of experience, our family-owned business has established itself as a cornerstone of the community, offering unparalleled service and the most competitive prices in the industry.
At Cash for Gold, we understand that selling your precious metals and gemstones can be a significant decision. That's why we've cultivated a warm, pressure-free environment where you can feel at ease discussing your valuables. Our team of seasoned professionals is dedicated to providing you with honest, transparent evaluations and the highest possible payouts. Whether you're looking to sell gold in Santa Monica, CA, a family heirloom, unwanted jewelry, or investment-grade coins, we're here to ensure you receive fair market value with immediate cash payment. Don't hesitate to
contact us for a free, no-obligation appraisal and experience the Cash for Gold difference today.

Why Choose Us
Immediate Cash Payments
Over 35 Years of Experience
Free Appraisals and Coin Evaluations – No Obligation to Sell
Free Jewelry Estimates
We Honor Legitimate Estimates When Possible
Family-Owned and Locally Operated

Gold Buyers
Our gold buying services cover a wide range of items, including jewelry, coins, bars, and even dental gold. We pride ourselves on offering the highest prices when you're ready to sell gold in Santa Monica, CA. Our team stays updated on current market trends to provide you with the best possible rates for your gold items.

Silver Buyers

Diamond Buyer
Here's what our satisfied clients are saying...
At Cash for Gold, we take pride in providing exceptional coin & jewelry buying to our clients. We would be grateful if you could share your thoughts about our location with others. Your feedback helps us improve and helps others make informed decisions. Please take a moment to leave a review of Cash for Gold and let others know what you think.
Frequently Asked Questions
Our team at Cash for Gold understands that visiting us to sell jewelry, sell silver, or
sell gold in Santa Monica, CA can feel overwhelming. That’s why we provide clear, honest guidance every step of the way. Browse our FAQs below to learn more about selling your precious metals with confidence and peace of mind.
What determines how much my gold, silver, or jewelry is worth?
The value of your gold, silver, or jewelry is based on a combination of factors that informed buyers consider before making an offer. For gold and silver items, the primary components are weight and purity. Gold purity is measured in karats (e.g., 10K, 14K, 18K, 24K), where higher karat means more pure gold content. Silver is commonly marked with indicators like “925” for sterling silver, meaning 92.5% pure silver. Buyers will multiply the metal’s weight by its current market “spot price,” then apply a percentage that reflects what they are willing to pay based on market demand and operating costs. Jewelry with gemstones or intricate design may have additional value from the stones themselves, craftsmanship, or rarity. Ultimately, reputable buyers explain how they arrived at their offer, showing you how purity and weight influence payout.
How is the value tested and verified?
When you bring your items to a professional buyer, they will use industry-standard methods to test authenticity and purity. Gold and silver are typically verified using electronic testing machines such as X-ray fluorescence (XRF) analyzers or acid testing kits. These tools allow the buyer to confirm the metal content accurately and quickly. Jewelry with gemstones might also be examined using magnification tools to assess the stone’s identity and quality. During this process, the buyer should perform all testing in front of you, ensuring transparency. A reputable buyer will explain what each test means and how it impacts the item’s assessed value. If an item lacks clear hallmarks or markings, they will still be able to determine metal type and purity through these evaluations. Always ask questions if you are unsure about any part of the process.
What types of items do gold and silver buyers accept?
Precious metal buyers generally accept a wide variety of items when you're ready to sell gold in Santa Monica, CA or silver, platinum, and even gemstones. Typical items include gold and silver jewelry (rings, bracelets, necklaces, earrings), coins and bullion, flatware or serving pieces in silver, and even broken or damaged pieces. Buyers often consider antique, estate, and collectible pieces as well. Some shops may also buy platinum jewelry and other precious metals. Items that have lost their aesthetic appeal, such as broken chains or single earrings, still hold value for their metal content and can be sold. For jewelry with gemstones like diamonds or sapphires, those stones may also contribute to the overall value, depending on quality and certification. It's always a good idea to bring all your items to a professional buyer for a full assessment rather than assuming certain pieces have no value.
How do gold and silver buyers protect sellers from scams or fraud?
Unfortunately, scams do exist in the precious metals industry, which is why it’s important to work with reputable companies when you're ready to sell silver or sell gold in Santa Monica, CA. Red flags include dealers who refuse to show pricing methods, use high-pressure sales tactics, or ask you to mail your items without clear terms. A dependable buyer will provide transparent pricing based on current market rates and explain how they calculated your offer. They should be willing to test your metals in your presence and never rush you into a decision.
How quickly will I get paid?
One of the advantages of selling to a local precious metals buyer is that payment is typically immediate once you accept the offer. After the item is evaluated, tested for purity, and priced according to current market values, you can receive cash in hand or a certified check on the spot. Some dealers also offer other forms of payment if preferred, but immediate payouts are standard in most in-person transactions. Regardless of method, reputable buyers make payment terms clear upfront so you know exactly when and how you’ll be compensated. If a buyer hesitates or keeps moving the goalposts on payment timing, that could signal a reliability issue.
Do I need to bring anything with me when selling gold or silver?
While you don’t need special documentation to sell silver or sell gold in Santa Monica, CA, bringing any available paperwork can help with the appraisal. Hallmarks or purity stamps on jewelry, gemstone grading reports, original receipts, or certificates of authenticity can assist the buyer in confirming details quickly. However, even if you don’t have this documentation, buyers can still test and verify your items using professional equipment. It’s also a good idea to bring a form of identification if required by local regulations for selling precious metals. For items that came with certified grading (like diamonds or coins), those reports can enhance clarity in valuation. In any case, a professional buyer will walk you through what’s needed and make the process as simple and transparent as possible.

